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Helen Edwards: Lies, damn lies and 'dataviz'

Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ... York Times, is professor emeritus of political science, statistics, and computer science at Yale ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

NBA gets serious about cracking UK

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...

Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ... '. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ... , who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Think BR: In whom we trust

As consumers become increasingly concerned about their future financial security ... , cultural icons and environments that act as a security blanket in uncertain times. For example ... with the economy. It may be that during shaky economic times consumers are harking back to simpler, happier ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ... around sustainability and exporting of jobs in challenging ecological and economic times ...

Brand Manager of the Week: Natasha Whiting

and timeless. What is your all-time favourite slogan? You only live once, but if you do it right, once ...

Helen Edwards: Get personal with your brand

McCall revealed that she goes up and down the aisle with a bin bag every time she takes one of its ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries. 'I ... are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.