30 May 2012
| by Helen Edwards, PPA Business columnist of the year
Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ...
York Times, is professor emeritus of political science, statistics, and computer science at Yale ...
30 May 2012
at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ...
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
25 May 2012
| by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ...
- this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ...
years' time?
Our commissioner, David Stern, talks about having franchises in Europe, and we would ...
23 May 2012
learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ...
'. It connected with its target market.
What is your all-time favourite slogan?
Ronseal's 'It does what ...
, who would you be?
Sir Richard Branson.
What makes you angry?
People who waste my time ...
22 May 2012
| by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
18 May 2012
| by Jo Boyd
As consumers become increasingly concerned about their future financial security ...
, cultural icons and environments that act as a security blanket in uncertain times.
For example ...
with the economy.
It may be that during shaky economic times consumers are harking back to simpler, happier ...
17 May 2012
MARCHANT
Brands here are under economic pressure: acquisitions bring cash and, with it, financial ...
around sustainability and exporting of jobs in challenging ecological and economic times ...
16 May 2012
and timeless.
What is your all-time favourite slogan?
You only live once, but if you do it right, once ...
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
McCall revealed that she goes up and down the aisle with a bin bag every time she takes one of its ...
11 May 2012
| by Matt Chapman
, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries.
'I ...
are increasingly impatient with the online retailer's failure to turn a profit.
Financial pressure
Now more ...
and brand - essentially, all aspects of retailing,' he explains.
Despite the financial pressures ...