All about ... Newsworks
31 May 2012
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
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Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...
How digital can turn a great story into a super-franchise
31 May 2012
Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...
Brand Manager of the Week: Andy Irving
30 May 2012
. What is your all-time favourite slogan? The simplicity and emotional resonance of 'Just do it ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
products, when this opinion is in fact biased by financial payment rather than on objective review ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
Chris made his debut for England against Greece at Old Trafford in 2006. At the time the bet had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
