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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

acknowledging at the time that, while French Connection's international and licensing businesses in North ... financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ... this innovation? And again it was only a matter of time before others did the same. The response to the threat ... and popcorn In financial services, Metro Bank does not offer any radically different products. Instead, its ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

like a natural step for John Lewis. People will be able to take time out from speaking to a personal ...

Clinton-owned Birthdays brand to disappear from high street

17 May 2012 | by Matthew Chapman

Administrator Zolfo Cooper has announced all stores branded as Birthdays will close on top of approximately 200 Clinton Cards branded stores. Nearly 3,000 full-time and part-time staff will lose their jobs as a result of the closures. The store closures are being blamed on the burden placed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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