Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
to enjoy spending time in the water during what promises to be an unforgettable summer." The television ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
language; it has built luxury by association. It's time to step out of the shadows. ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
-media monitoring to find out in real time how shows are received by audiences and check reactions to characters ... will have a major impact on marketing. 'In five years time, it will look radically different,' he adds ... researcher with a brain that is familiar with and understands a brand.' Real-time reactions One ...
TalkTalk still most complained about telecoms provider
23 Mar 2012 | by Sarah Shearman
about our broadband service than this time last year. "While there will always be variations ... resolved first time and improving customer service. There is more work to do, but we are confident ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
