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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

), at the time the RAB was doing something new. When it launched, McArthur and his two colleagues had just ... RAB has managed to retain its importance to the industry and has developed with the times ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

09 May 2012 | by Arif Durrani

News International's experiment with a non-penetrable paywall around websites for The Times...that blank, you need to pay to see this the minute you hit The Times." Watch the first part ...

PPA Conference: Tim Brooks on the new found optimism for professional publishers

09 May 2012 | by Arif Durrani

and "the failure" of The Times paywall, here . Videos produced by Sarah Johnson and Ben Hall. Follow ...

MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

being created for basic facilities that people use on a day-to-day basis, such as financial services ... capability. Companies are spending time with consumers in a way which they haven't been able to before. It ... that we carry with us all of the time." Tong pointed out that we spend an average of 77 minutes each ...

Judges announced for Media Week's 30 Under 30 competition

25 Apr 2012 | by Staff

magazine is your favourite, and why? Research has proved that 9.58am is the time that we are happiest on a Sunday. When is your happiest time on a Sunday, and why? Entries and videos need to be sent ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ...

Media Week Awards co-chairs revealed

04 Apr 2012 | by Jeremy King

Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said: "I'm excited to see how our industry is constantly evolving and to read, see and hear about great ...

Virgin Media 'time travel' by BBH

03 Apr 2012

David Tennant and Sir Richard Branson star in the latest spot for Virgin Media, the first by the brand's new ad agency, Bartle Bogle Hegarty.

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

. Andrew Warner Click-through last-touch ratio is prevalent because the time in which to prove things ... toward that at this point in time. It s about getting back to the fundamentals, demystifying ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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