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Karmarama lands Time Out business

31 May 2012 | by Anne Cassidy

Time Out has appointed Karmarama to handle its advertising after a pitch....on theatre, restaurants and attractions. Time Out launched its deals platform last year. David Pepper, the chief commercial officer at Time Out , said: "We were really impressed with Karmarama's understanding ... : "We're delighted that a cultural brand as iconic as Time Out has chosen us to help deliver its ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

at News International. He held this position for three years but left at the end of last year at a time ...

All about ... Newsworks

31 May 2012

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

the media landscape has become more complex, the demands on a client's time are as varied and extensive ... the better. - How has the relationship between client and media agency changed over time? The biggest ... client and media agency changed over time? Media agencies are becoming ever more important to help ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...

Google's big debate on piracy, privacy and porn

31 May 2012

, unhelpful term that demonises fans, and that the laws in this area are hopelessly out of date. It's time ... has been trying to provide what we want before we know we wanted it for some time, with developments ... and appealing way, enhanced its global brand. Home time. Now, where did I park my autonomous car? Alex ...

AMV's Paul Brazier to chair Campaign Big Awards jury

24 May 2012 | by Ian Darby

Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...

Agency concern over post-COI plan

24 May 2012 | by John Tylee

They were also doubtful about whether sufficient resource has been committed to make it work. Concern centres on the complexity of the new procurement contracts that will be introduced later this year. At the same time, they are fearful about possible friction between government procurement specialists ...

All about ... Facebook's future

24 May 2012 | by Alasdair Reid

General Motors' timing, it has to be said, is immaculate. A mere breath before Mark Zuckerberg ... .73, it seems that the Facebook dream bubble may have started to burst just in time for it to go public ... cent of respondents said they wouldn't feel safe using the platform for financial transactions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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