to remove filtersFacebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...
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Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor: "#CCCCCC", hoverBackground: "#F2F1EC ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
for the portal, as part of a fresh 'Best of now' positioning based on its real-time content....The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week ... editorial to real-time trend data . ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ... and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_16-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ... A video promoting the release of the next Call of Duty game has been watched more than 17m times ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
Post said BA was at the "top of its game in the 90s", a time when its motto "the world's favourite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
