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Foster's set to remake British comedy shows

Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers and talent responsible for the original programmes. Details are yet to be finalised, but Gayle Harrison ...

Nickelodeon UK brings out SpongeBob app

as some of the best-sellers, but for a limited time, you get the fan favourite first- ever episode ...

The iPad bandwagon rolls into town

, The Financial Times released details of its iPad app , which takes its navigational lead from the FT.com, rather ... International has created an iPad app for The Times and The Sunday Times . The publisher has been talking ...

Profile: Anna Rafferty, managing director, Penguin Digital

great democratising force - the internet. Indeed, thanks to the Financial Times and now Penguin, Pearson ... lovers. It may have been less than a decade ago, but this was the time of 56k modems. Crucially ... favourite writers such as George Orwell and Roald Dahl, Penguin has around 60 websites live at any one time ...

Andrew Walmsley on Digital: Why old and new don't mix

told him it 'didn't know' what the value of advertising in social media would be in two years' time ... Obligations - Collateralised debt obligations (CDOs) are highly complex financial instruments ... of individual loans into a product that can be sold in a secondary market. This made it possible for financial ...

Women on top

. Financial security also emerged as a major concern; 71% said they were more careful with their money than ...

Jeremy Lee on Media: Context is everything

Brands should focus more on getting their spots shown at the right time and less on making shows....As everyone knows, the golden age when the advertising interruption model actually worked ended a long time ago. While this has made the job of marketers harder, it has given ad revenue-dependent media owners a much more challenging time. You might think it fortunate, then, that its replacement ...

Andrew Walmsley on Digital: Make your affiliations pay

is processed - more common in the case of retailers with legacy systems that have not moved with the times ...

New musical success

, according to Mintel. Growth of live music At a time when many younger consumers are channelling most ... FRUKT, advises brands to be flexible in their approach. 'Events take time to build a legacy,' he says ... in these cynical times. ONE TO WATCH - THE LITTLE WORLD FESTIVAL IN MERIBEL If pristine slopes were ...

Andrew Walmsley on Digital: Timing is everything

Brands are being pulled into real-time communications by consumers' demand for interaction....The Toyota Production System, often known as Just-In-Time, revolutionised manufacturing. Between ... single message, communicated via mass media. It was inflexible, had long lead times and was unresponsive to customers' feedback. When digital media came along, we cut some lead times, but delivered our message ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.