Is Saturday key for brands?
24 May 2012
.7 million rising to 2.7 million; while The Daily Telegraph jumps from 519,319 to 760,956 and The Times from ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
), at the time the RAB was doing something new. When it launched, McArthur and his two colleagues had just ... RAB has managed to retain its importance to the industry and has developed with the times ...
My Media World: Freddie Ossberg
23 May 2012 | by Jeremy King
responsibility. At the time, I was acting as both sales director and editor on every report I produced. I left ... result. Outside of work I spend my time Reading, relaxing ...
My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
, before heading into Waterloo from my home in Hampshire. It s the first time I've woken up on a Monday ... up on The Times and The New York Times news via my iPad. This week is MEC's 10th anniversary, so ... in an Amsterdam restaurant in the old part of the city. It's the first time I've been back to this city in a while ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
on S minn. At the time of the launch of Q TV the circulation of the monthly music magazine, which was launched in 1986, averaged 204,014 copies. It had dropped to 113,174 copies at the time of the launch ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
In addition to being the headline sponsor of Jensen's drive-time show between 4pm and 7pm and the subsequent '70s at 7' hour, Jensen will also voice a number of promos and sponsored links. The deal follows a similar arrangement last year, when Foxy Bingo sponsored Jensen's then afternoon show and Heane ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
than a quarter of the average adult s time spent with media across the day. But as many an online ... monthly financial performance into an anonymous database, resulting in an up-to-date industry shared ... to ZenithOptimedia. As the commercial radio body, the RAB helped galvanise the industry at a time it needed it most ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
for the connected consumer to report on a bad experience, in real time, while feelings are still raw. Comments ... . Conversely, failure to do so will damage brand value and financial performance. Nick Cooper, managing ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
