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Ford launches pan-European 'social influencer' campaign

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1,000 social media users who have influence on topics such as automotives, technology and lifestyle in six European markets. The move marks the first time that Ford has used the marketing platform. Ford ...

Lexus to sponsor City AM awards

City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual...recognises those who have helped position The City of London at the centre of the world's financial markets ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Admiral to sponsor motoring on Discovery

, Shed, Turbo, DMAX and Discovery Real Time. This is the first time that motoring content has been ... spots across Discovery Turbo, Discovery Real Time, Shed and DMAX, and support across Discovery social ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

Omnicom helps Citroën launch online films for DS5

national art house cinemas. This marks the first time that Citro n UK has used social engagement ...

Auto Trader drives on board Facebook Timeline

more reflective of their lives and ambitions. "We will have a real-time indication of how in-demand a ...

BMW launches Olympics iPad magazine

Steve Backley. The digital magazine opens with time-lapse photography of a sunset over the Olympic ...

BMW launches Ocean's Two Towers East

working in the financial district. Ocean built the site after winning a competitive tender from Tower ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

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