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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... do we fundamentally change the way we are doing business?" Relaxed and engaging, the one-time ad ... conversation in a very different way then they otherwise might have been". Drawing on her time spent working ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

MEC Manchester wins furniture account

20 Apr 2012 | by Maisie McCabe

stores through the media, in what is a crucial time for the business. Jysk currently has stores ... Manchester, said: "With their current UK expansion, this really is an exciting time for all associated ...

Former Mindshare exec launches Getlunched network

16 Apr 2012 | by Arif Durrani

time someone brought back lunch. A sandwich at one's desk is neither dignified nor productive." Getlunched.com is at beta stage but a special invite-code has been created for a limited time for members ...

ITV seeks new Coronation Street sponsor

11 Apr 2012 | by Matthew Chapman

the time has come to look for something new. "However, having contemplated long and hard about continuing with 'Coronation Street', we felt it would be a good time to do something different and we ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

display spending at a time when the sectors overall media spend is down by nearly a fifth. It means for the first time, retail is among the top-spending mobile sectors, accounting for a 12.3% share of total ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

Tesco UK and Ireland chief Brasher quits

15 Mar 2012 | by Daniel Farey-Jones

Brasher, who was previously commercial and marketing director, was promoted to his current role in March last year in the post-Sir Terry Leahy reshuffle led by Clarke. His time at the top has ... UK business at this very important time. This greater focus will allow me to oversee the improvements ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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