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Large-scale NFC ads trial gets 3,000 people to interact

on the move." The research was made up of four parts: real-time data capture of the number of interactions ...

Think BR: BrandZ shows why technology matters

for the connected consumer to report on a bad experience, in real time, while feelings are still raw. Comments ... . Conversely, failure to do so will damage brand value and financial performance. Nick Cooper, managing ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...

Chelsea Apps factory launches Tom Daley Dive game

timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ... and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...

Spotify launches iPad app

, but said the company was working on new apps all the time. Spotify, which has three million subscribers ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Now is the time to capitalise on London's digital potential, says Boris

t take the progress over the past four years for granted. In tough times I stand by my business record ...

Facebook's Everson urges marketers to 'make a bet on us'

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... do we fundamentally change the way we are doing business?" Relaxed and engaging, the one-time ad ... conversation in a very different way then they otherwise might have been". Drawing on her time spent working ...

Think BR: Taking advantage of digital switchover

and technology that helps people find the shows they want to watch, at a time that suits them, will win every time. As a result, linear viewing is set to remain very important for the foreseeable future ... the take up of new technology, such as 3D and mobile TV, will be slower. This is a really exciting time ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.