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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ...

Crystal Palace lightshow will celebrate London's digital TV switchover

28 Mar 2012 | by Nick Batten

the start of a new, very exciting time in UK broadcasting, when viewers will have more channels to choose ...

BSkyB's The Cloud to provide Wi-Fi for London Overground

26 Mar 2012 | by Sarah Shearman

stations including Willesden Junction in time for the London 2012 Olympics....Travellers will be able to get up to 60 minutes free access per day when they register to use the service. A London Overground spokesman said Wi-Fi would be available at 12 key stations in time ... Wi-Fi and mobile internet services for the London Underground , in time for the Olympics ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

is well aware of the benefits of having real-time conversations with consumers, whether for customer ... . Our Joyville campaign is a big launch for us, so its ability to create real-time buzz was also ... . Twitter s unique selling proposition is that it offers frictionless, proper conversation in real time ...

Sky to launch pay-as-you-go content for non-subscribers

31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

would grow over time "in line with BT's fibre roll-out programme". Follow Loulla-Mae Eleftheriou ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

Media Bitch's Diary 19 January

19 Jan 2012 | by Media Bitch

to have a good time), Bitch has a nice little story to ease you into the New Year. Seems like Alex ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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