30 May 2012
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.
The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
11 May 2012
| by Sarah Shearman
at the same time cutting costs and disposing of non-core businesses.
More recently, the food company ...
09 May 2012
Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to leave a blank page. This is to encourage people to read the books of first-time authors sooner, rather than letting them sit on bookshelves.
...
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert.
The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
13 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
#GoldenFuel in its TV execution for the first time.
Media planning and buying has been handled by Walker ...
12 Apr 2012
online, by using a hashtag #GoldenFuel in its TV execution for the first time.
The ad ...
02 Apr 2012
| by Matthew Chapman
The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle.
The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks.
Every time a ...
09 Mar 2012
partnership, rather a comfortable pairing, bang on target.
There was a time a few years ago when we were ...
07 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
: "This is the first time we've had a national domestic tourism marketing campaign.
"It is completely ...