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British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Hovis launches British Farmers Loaf with £3.5m marketing push

at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Eterna Cadencia 'The Book That Can't Wait' by DraftFCB Buenos Aires

Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to leave a blank page. This is to encourage people to read the books of first-time authors sooner, rather than letting them sit on bookshelves. ...

Pepsi 'live for now' by TBWA\Chiat\Day

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

Weetabix launches campaign for new golden syrup variant

#GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker ...

Weetabix 'dad's day out' by BBH

online, by using a hashtag #GoldenFuel in its TV execution for the first time. The ad ...

VW drives fans to Facebook game for 3rd gen Beetle push

The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

partnership, rather a comfortable pairing, bang on target. There was a time a few years ago when we were ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

: "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.