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CREATIVE STRATEGY: Prometheus and stealing fire at TED

the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...

Think BR: Google spoiled the fun

websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...

Think BR: Connected TV uncovered

what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

must engage consumers consistently over time, providing transparent information and empowering them ...

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning...When start-ups like Instagram start selling themselves for $1billion, it s time to sit up ... access to a massive audience. It s a perfect storm for grassroots innovation. There was a time when ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

Think BR: Advertising for the second-screen

of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... engagement time with a brand, giving people more information and a more personal interaction. All signs ...

Think BR: Weird web culture is bigger than cheap LOLs

certain time. On a micro level, advice animals, LOLCats, and animated GIFs are often used as emotional ...

Think BR: 4G can unlock the creative potential of mobile

. It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...

How social media is removing the barriers between corporate and consumer brands

,064 4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ... %) Consumer Goods 52102 47,865 4237 (+9%) General Financial 292 156 136 (+87 ... in the industrial, basic materials, healthcare, general financial, and real estate sectors. Of course ...

Think BR: The social loyalty revolution

time that a tiered system of rewards and incentives works because it rewards you at whatever level you ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.