Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
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Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
as well as its many products, at the same time as steadying the ship....to steady the ship. At the time of this turmoil, sources close to Microsoft said the time was right ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ... tough times in terms of perception of competitors being cooler, more agile and overtaking us in some ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
for the portal, as part of a fresh 'Best of now' positioning based on its real-time content....The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week ... editorial to real-time trend data . ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
was not pre-marketed and it was the first time many of them would have seen the service in advertising ...
Uefa ramps up digital presence in Champions League final run-up
17 May 2012 | by Matthew Chapman
website for the first time...., and Roy Makaay. The match will take place on at midday, local time on Saturday. The Foursquare campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
