Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
time that a tiered system of rewards and incentives works because it rewards you at whatever level you ...
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Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
Twitter bases the tweet engagement metric on the number of times the promoted product is clicked on, re-tweeted, replied to or favourited by users as a percentage of the number of times the message is shown. O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
with Unruly , which ranks ads according to the number of times they have been shared on Facebook, Twitter ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms...There was a time, pre-digital and the modern web, when media planning and buying was ... and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... real-time bidding (RTB) and the role of exchanges and demand-side platforms (DSPs) - a system ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad remains in top position for a second week and was shared a further 299,153 times this week. Following a ... . Its latest ad, starring Aerosmith frontman Steven Tyler, was shared 23,280 times 5,633 more times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
