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CREATIVE STRATEGY: Prometheus and stealing fire at TED

the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...

British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

Think BR: Google spoiled the fun

websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...

Think BR: Connected TV uncovered

what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

Facebook and Twitter target UK SMEs with adspend giveaways

's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Unilever partners with News Corp and Viacom for digital content

, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

must engage consumers consistently over time, providing transparent information and empowering them ...

Tesco pushes virtual clothes in small London stores

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning...When start-ups like Instagram start selling themselves for $1billion, it s time to sit up ... access to a massive audience. It s a perfect storm for grassroots innovation. There was a time when ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.