to remove filtersUnilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...
DataXu appoints Bruce Journey as international MD
20 Mar 2012 | by Daniel Farey-Jones
. The appointment comes two months after DataXu acquired European real-time bidding specialist Mexad . Journey ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
Over the past two years, Efficient Frontier has branched out from search management into display and social media, including Facebook ad-buying and brand-presence management, monitoring and measurement. It also has a real-time bidding system for display ads, and Adobe claims Efficient Frontier s algorithms ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
from smartphones. New markets, new demand, more time spent online. Trend four Connectivity ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
108 Engaging Times 4031 109 We made this Ltd. 4001 ...
My Media World: Barry Bridges
07 Jul 2011 | by Jeremy King
good job. Jargon and waffle gives everyone a bad name. Outside of work I spend my time Playing ... as an outbound marketing channel all the time. ...
Think BR: Does the LinkedIn model have legs?
24 May 2011 | by Bob Willott
financial facts that need to be kept in mind, writes Bob Willott....LinkedIn made a profit for the first time in 2010, after revenues more than doubled. That growth ... little question-mark about that began to appear in the financial results for the quarter to 31 March ... and how genuinely interested those members are in what is displayed there. In times of high ...
LinkedIn value soars to more than 500 times earnings
19 May 2011 | by Oliver Luft
LinkedIn, the social networking site for professionals, reached a valuation of $8.5bn, compared to its $15.4m earnings for 2010, on the first day of trading in its shares.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
