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Consumer - Look-a-like guests lead mall's 'royalwedding'

. Press interest ranged from The Scotsman to the Hindu Times. Spokespeople from Windsor Royal Shopping ...

M&S deal helps Amazon to soar as car makers fall

The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...

Biss Lancaster to run corporate for lastminute.com

continue to be retained for financial PR. On Biss's brief, he said: 'We now need to focus ...

CAMPAIGNS: Financial PR - Mantra aids J-Lewis with buy.com buy

February and an anouncement was made to John Lewis staff. At this time select radio and broadcast, as well ...

Media: Rainbow to give Freeserve content

, shopping and events. Music reviews, travel guides and competitions are also available. It has 12 full-time ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

of Hill and Knowlton s youth and consumer division. However, with all Boo s financial ...

Freeserve is in hunt for a public affairs agency

. The company uses Citigate Dewe Rogerson for its financial PR and Larkspur for consumer PR ...

INTERNATIONAL: Shandwick Netherlands snags boo.com account

THE HAGUE: Shandwick Netherlands has been appointed to carry out financial and consumer PR for boo...THE HAGUE: Shandwick Netherlands has been appointed to carry out financial and consumer PR for boo.com, the on-line sports retailer which is set to launch specialist Dutch and Belgian sites next year. The campaign will focus on raising awareness about the site especially among fashion ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

. As the internet is a real-time medium and you have very little time to make an impression, compelling incentives ... youngsters can create a list of top toys that is e-mailed to various relatives in time for some serious ...

CAMPAIGNS: Turning PCs into screen savers - Hi-tech PR

radio pieces. Fourteen national newspapers including the Observer, the Sunday Times, Daily Mail ... . As this experiment was a first of its kind, it was almost guaranteed to receive some coverage, but timing was also a key element. The agency executed the campaign during a time when much of the media was talking ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.