MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...
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Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
-to-business activity targeting independent financial advisors. ...
Barclays Pingit app attracts 120,000 downloads in five days
22 Feb 2012 | by Sarah Shearman
new idea, it has been running across Africa and Asia for some time. Most recent innovation in financial transactions has come from entrepreneurial business, not from internal innovation teams in financial services. "But it looks like an example of a financial brand wiseing up to the dominance ...
First Direct seeks customer dialogue with relaunched site
20 Feb 2012 | by Alex Brownsell
February), will include a series of new interactive tools and guides helping customers to make financial ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
the 'industry norm' for financial services, a nice, cosy territory, with steady growth and long careers. Hand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
