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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries. 'I ... are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Duracell to give Bunny mascot a voice after 39 years

time to coincide with a Facebook campaign this Easter.

Marc Pritchard interview: How P&G 'cracked' social ROI

The balance between profit and purpose On the London 2012 Olympics Q: What financial ... with this from a financial standpoint because you cannot do good things unless you do well [financially ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ... to respondents, 10 times more important. What was most desired, Goldin explains, was confidence. 'Women ... had been experiencing 'strong, healthy growth in terms of financials', there was a need to 'accelerate ...

P&G Marc Pritchard: The full WACL speech

. Back to top Technology gives people 24/7, real-time connections to everyone, and the power ... -to-one relationships in real-time with every person in the world. But achieving this vision requires some fundamental ... infrequently, to real-time "always on" brand building with ways of constantly engaging people to participate ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

spend time online, and devise strategies to connect and engage across multiple platforms as appropriate ... . As long as we put discoverability, mobility and timing at the centre of our communications thinking, we ... anytime and anywhere. And timing is to understand the moment the consumer is in. NO - Saj Arshad Group ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

years or so. Clients choose good agencies based on the value they deliver over time ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.