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Nike marketing boss attacks 'institutionally analogue' businesses

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

The seven sins of content marketing

's users often shop during a lunch break, for example, curtailing the time they have to devote to content ... to be break-through and innovative every time,' he says. 'But the most important thing is that it simply has ... section for users to submit pictures of their Audi cars in the snow; at the time of writing, 29 fans had ...

Brands eye a share of booming digital health sector

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ... multiple platforms, including mobile, tablet, TV and print. - Real-time feedback This can be between ...

Mywardrobe.com shifts editorial focus in favour of sales drive

can act as a "distraction" to "time-poor" customers. The site has drawn heavily on the aesthetic ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

SHIFT: Personalisation key to coping with the death of the tribe

to a niche audience over time. Before the trend entered the mainstream, quick-thinking brands would ... cherry-pick an eclectic mix of styles and brands, are becoming the norm. At a time when, in the words ... their relationship with brands to be a two-way conversation. Consumer feedback is in real-time and, increasingly ...

Think BR: Luxury brands and the social media dilemma

to order pieces online in real-time. Excited to announce the first ever #Tweetwalk Show. SS12 looks ... millions of times, but crucially it keeps the element of exclusivity, by being only available to those who ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

Active campaign, timed to coincide with the run up to the Olympics. Alesha Dixon, who is also a brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.