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Tesco pushes virtual clothes in small London stores

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries. 'I ... are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ...

MasterCard unveils PayPass digital wallet

community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

Wonderbra to sell direct for first time with online store

Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.

'We have to build better brands and we need a different conversation', admits Tesco chief

reports that Tesco was "calling time on the hypermarket", but said the chain would instead focus ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

Morrisons to launch first supermarket magazine iPad app

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... products and methods, to allow readers to cook along in real time. There will be 18 seasonal recipes ...

Dulux reinstates the dog for sentimental TV push

, and on the relationships within it." Edwards said that in "tough" financial times, redecorating is a "small change ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.