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Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

as well as its many products, at the same time as steadying the ship....to steady the ship. At the time of this turmoil, sources close to Microsoft said the time was right ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ... tough times in terms of perception of competitors being cooler, more agile and overtaking us in some ...

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...

Think BR: 4G can unlock the creative potential of mobile

. It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries. 'I ... are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

. The chart, produced in conjunction with Unruly , ranks ads according to the number of times they have been ... this week All time: 1,649,399 shares 2. Flash mob in the Copenhagen Metro by Makropol 43,769 shares this week All time: 53,366 shares ...

MasterCard unveils PayPass digital wallet

community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms...There was a time, pre-digital and the modern web, when media planning and buying was ... and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... real-time bidding (RTB) and the role of exchanges and demand-side platforms (DSPs) - a system ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad remains in top position for a second week and was shared a further 299,153 times this week. Following a ... . Its latest ad, starring Aerosmith frontman Steven Tyler, was shared 23,280 times 5,633 more times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.