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O2 Priority Moments crowdsourcing favours Nando's

they would like us to approach for new offers via Priority Moments. "We recognize that times are tough ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

BSkyB's The Cloud to provide Wi-Fi for London Overground

stations including Willesden Junction in time for the London 2012 Olympics....Travellers will be able to get up to 60 minutes free access per day when they register to use the service. A London Overground spokesman said Wi-Fi would be available at 12 key stations in time ... Wi-Fi and mobile internet services for the London Underground , in time for the Olympics ...

TalkTalk still most complained about telecoms provider

about our broadband service than this time last year. "While there will always be variations ... resolved first time and improving customer service. There is more work to do, but we are confident ...

ISBA Conference: Mobile can become 'seventh mass media'

be dwarfed by other media for a long time into the future. Even in 2016 it would still be 33 times smaller ...

Revolution: Mobile World Congress: The trends taking mobile by storm

Congress. It's the first time that a car company has ever launched a vehicle outside of a traditional car ... is critical to success in today's overcrowded media landscape. Untraditional thinking landed Ford a prime-time ... , this is the time to be exploring partnership, co-marketing and distribution opportunities with these rising brands ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

time has come. Genius. The animation is deceptively simple, with some lovely directorial touches ... time I watch them. The wind turbines that spring up look clean and (ahem) efficient. The aria from ...

Weighing up Twitter's branded adventure

is well aware of the benefits of having real-time conversations with consumers, whether for customer ... . Our Joyville campaign is a big launch for us, so its ability to create real-time buzz was also ... . Twitter s unique selling proposition is that it offers frictionless, proper conversation in real time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.