Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
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British Airways 'height cuisine' by BBH New York
30 May 2012
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
it is unprecedented for a travel company to embark on such a wide-reaching campaign at this time of year, for us ...
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
: "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ...
VisitScotland looks to stars for £140m Disney boost
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
VisitScotland and Disney will be promoting 'Brave', an animated film set in the Scottish Highlands, with 7m backing from the tourism body and the Scottish government. VisitScotland will advertise on television in the US for the first time in over 12 years, with the aim of using Disney's reach to convert ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
's users often shop during a lunch break, for example, curtailing the time they have to devote to content ... to be break-through and innovative every time,' he says. 'But the most important thing is that it simply has ... section for users to submit pictures of their Audi cars in the snow; at the time of writing, 29 fans had ...
TfL launches 'Get Ahead Of The Games' ads
30 Jan 2012 | by Gemma Charles
The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the first time that we mention the product. For example, when we talk about Greece we talk specifically ... this conversation closer to that time. I couldn't say with any confidence what next year's peaks will look like - it might be time to change again. How important is it to be investing in online both in terms of a ...
EasyJet enters mobile arena with 'Speedy Booking' app
06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
director of easyJet, said the app will also be invaluable in times of disruption, referencing last winter ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
on the right of their Facebook page at different times of the day. The social network claims that this is a ... : 'With sponsored stories, the brand can control the frequency and length of time the recommendation shows ... perform 68% better on ad recall than those without. They have twice the impact and create four times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
