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Test our rivals' tablet claims, says Future as it publishes T3 data

13 Feb 2012 | by Daniel Farey-Jones and Nick Batten

At the same time as sharing details of its tablet successes with agencies, Future's sales team ... reader survey produced the stat that their average dwell time was 100 minutes. In addition, a Renault video cover-wrap got 11,800 unique views, an average dwell time of four minutes, and more than 4 ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

in conjunction with Unruly , ranks ads according to the number of times they have been shared on Facebook ... time: 444,358 shares 2. M M 'sexy and I know it' by BBDO New York 298,932 shares this week All time: 366,591 shares ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website. The category of item the ad is promoting (such as song, product or travel service ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Red Bull to live stream supersonic skydive attempt

08 Feb 2012 | by Nick Batten

The brand describes the project as "the biggest thing Red Bull is doing this year". In August, Felix Baumgartner, pilot, skydiver and Base jumper, will attempt a supersonic freefall jump for the first time in history and bid to break a world record that has stood for more than 50 years ...

Foster's launches Facebook Timeline app

08 Feb 2012 | by Nick Batten

on to watch themselves. The app launches in time for the start of the second internet series of 'The Fast ...

Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

to understand long-term engagement are vital. Looking ahead, Unilever's Weinstein pointed to real-time social ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

at the time was valued at nearly $13bn. In the UK, Groupon's trading practices are being investigated ...

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