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CREATIVE STRATEGY: Computer game launch is a bit spaced-out

that the creators of Mass Effect were part of the EA stable, it would be only a matter of time before marketing ...

Think BR: Managing a crisis

A publicity crisis can strike at any time so it's important for a company to have a response...nightmare can afflict leading crisis management experts, it can happen to anyone. And this time ...

US PR agency loses biggest account with a single tweet

The tweet from the @TheRednerGroup account read: "too many went too far with their reviews. We r [sic] reviewing who gets games next time and who doesn t based on today s venom." The tweet led games publisher 2k to part company with the Redner Group putting the agency's future into doubt ...

Lady Gaga hands boost to UK PR independent

, clocking up more than one billion video views. She was mentioned in Time magazine's top 100 list ...

Brand Republic: a change is gonna come

-leading websites remains free. We don't believe that a few minutes of your time is too much to ask to help us ...

Aer Lingus appoints TradeDoubler as affiliate partner

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ...

Google versus China - a battle for information or reputation?

; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400 ... liability into an asset, with Google presenting itself as the good guy. Only time will tell if the public ...

Eurostar cancels marketing activity and prepares 2010 rethink

huge disruption last September and the big learning for us is the difference this time versus last time ...

Crisis-hit Eurostar discovers social media users want more than marketing

Brown to spare time between television interviews to write a blog post and record a video clip detailing ... topping the organic results. Google's new real-time results section in the middle of its results page ... to face competition on its routes for the first time after the EU liberalised train lines with effect from ...

Are customer complaints on Twitter good for brands?

that it makes financial sense for companies to encourage criticism from customers and review evidence ...

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