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Mars kicks off its Euro 2012 ad campaign

The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...

IPA lobbies Government for changes to Tupe

. This is not the first time that the IPA has raised concerns over the impact of Tupe. In 2008, alongside ISBA, the IPA ...

LBi to petition David Cameron with bee beard

The agency has created a website called Cameronsbeebeard.com, which is designed to gather signatures for the petition via Twitter. Every time someone tweets their support an animated bee joins Cameron's bee beard. Once the site collects 10,000 messages, LBi will present the petition to 10 ...

PR Lions results 'a wake-up call for UK agencies'

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... to make compelling entries. "This is an emerging category (it was only launched for the first time ...

Cossette puts itself up for sale

" and "financially inadequate". Cosmos offered $4.49 a share which, at the time, represented a 52 per cent premium ...

Campaign video - Lord Tim Bell assesses Cannes Lions 2009 PR category entries

Bell, the chairman of Chime Communications, says that the UK PR industry's dependence on financial and corporate clients puts it at a disadvantage. ...

WPP shareholders urged to reject bonus scheme

The scheme would see senior managers, including Sorrell, receive five times as many free shares if WPP meets performance targets. But the proposal met a cool response from the corporate governance champion PIRC. A statement from the consultancy said: "We have concerns that the potential awards ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

And in the real world: Waitrose, RBS, BP, unemployment figures

up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ... for 75 million, after falling into administration over a 150 million debt. Source: The Times ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.