to remove filtersPR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
ranges. The campaign boosted traffic to the new website and the amount of time consumers spent ...
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PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... assumptions must be made for the system to work (on the timing of any sales effect from campaign elements ... , with two initial articles - in The Times and Business Week - carrying the key message that Philips had ...
Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits
28 Oct 2008 | by Raymond Snoddy
custom and good sense, prevents Gordon Brown having 30 minutes of broadcast time across all British TV ... raised more than $150m ( 88m) in September, with 600,000 first-time donors giving an average of $86 ( 50 ...
Asda's Rick Bendel says supermarkets must regain trust
15 Oct 2008 | by Miranda Fitzgerald
price, quality and product integrity - a hangover from what everyone feels about the financial sector ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
-Allen. She argues that more companies will be compelled to open up because the turmoil in the financial ...
Digital & Direct: Direct choice - Royal Mail
14 Oct 2008 | by Mike Spicer, Group managing director, EHS Brann
In times of economic uncertainty, it's easy to see why Royal Mail wants to draw attention
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
, who began making candy bars in their kitchen, is changing with the times. In an unusual step for Mars ... time, so Cotterell can be excused for displaying some reticence; however, there are times when ... labelling system - a timely intervention as the Food Standards Agency enters the final stage of its research ...
Bottled-water alliance unsettles rival brands
16 Sep 2008 | by Gemma Charles
it would aggressively target less healthy soft drinks. 'If they don't, it's a waste of time,' he said. ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
candidate, John Kerry, who failed to respond in time to a campaign launched by the Swift Boat Veterans ...
Direct brief: Royal Mail's letters business posts annual loss
20 May 2008
guarantees the same delivery rates and times for letters throughout the UK, also made its first-ever loss
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
