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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

Gardener and Wildlife Extra. Results The video of Doherty was viewed 307,000 times. Traffic ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry. Datson told PRWeek ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...

Pendomer in global corporate brief for Heineken

19 Apr 2012 | by Alec Mattinson

-wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken ... that genuinely understands how to engage media and financial stakeholders across and within borders.' Heineken ... proportion of international investors. The brief will see Pendomer working with the UK financial media ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

19 Apr 2012

The campaign generated 46 pieces of coverage, including in the London Evening Standard, Metro and Time Out ...

Kellogg's repitches lobbying brief over conflict

17 Apr 2012 | by Matt Cartmell and Alec Mattinson

The Chime Communications-owned agency last month won a multi-faceted corporate, financial ... . The account switch from Kellogg s to Mondelez comes at a time when the future of Bell Pottinger s PR business ... . WPP is long-time shareholder of Chime, with a shareholder typically between 15 and 20 per cent since ...

Mars kicks off its Euro 2012 ad campaign

16 Apr 2012 | by John Reynolds

The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

10 Apr 2012 | by Matt Cartmell

time when the Government is preparing for the Olympics and attempting to tackle the increasing problem ...

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