CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
projects. This at a time when local authorities are slashing their archaeological services because ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since...in 2011 rose for the first time in four years, based on provisional data. Mel Cruickshank, chair ... to return to the market. It s particularly good news that actual spend was up for the first time in four ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
definitely get customer service and happily deliver at a time and day to suit their customers ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
data can be highly effective and more important than the information itself. Real-time participation ... for nominees in real-time. And, globally, Footlocker created Sneakerpedia , a fan-driven database of every ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
that the creators of Mass Effect were part of the EA stable, it would be only a matter of time before marketing ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
senior practitioners to make the time to share their experiences and insights with junior marketers ...
Think BR: Lazy metrics
19 Jan 2012 | by Simon Steel
about, ROI is the one marketers come back to time and again. A typical approach to ROI is to measure ... monitoring. Metrics have to be calculated at the right time, and the right time may be not yet . Web analytics has given rise to a view that returns can be measured in real time or something approaching it ...
CREATIVE STRATEGY: The O2 sale is mostly a fail
18 Jan 2012 | by Simon S Kershaw
. I can t help feeling that client and agency should have spent much more time on generating a ...
Levy's Weborama launches JV with Hi-Media
20 Dec 2011 | by Staff
and agencies. Financial details of the deal have not been released, though it is believed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
