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Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ... breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ...

Royal British Legion to revamp communications programme

The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser ... at The Royal British Legion, said: "Now is the right time to move forward and we firmly believe the new work ...

Historic Twitter data opens to brands

supplements real-time data analytics from their existing services, with historical data, to see how the Twittersphere reacts to information in real time or how it reacted in the past. The tool can aggregate ... , feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...

Molson Coors launches Animée campaign for 'crucial' female market

, at the right time." Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...

Tesco must find a new role for Clubcard

, but over time, diminishing returns set in. The first time you act on a new insight into pricing or promotions, the benefits can be big. As time goes on, though, the major new insights grow rarer ... has lost their job, to cash-rich professionals who have never had it so good in a time of low interest ...

Unilever personal care brands sponsor British Lotus F1 Team

to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ...

Chrysler re-launches with £10m Super Bowl campaign

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.