to remove filtersStandard offers charity version of Eros Card
01 Oct 2008 | by Media Week staff
Card will help at this difficult time". ...
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Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
and prospects. And at a time when measurement, evaluation and return on investment have returned to the front ... - invaluable engagement at a time when cut-through is key. This was demonstrated by the launch of Matter - a ... . This comes at a time when the media industry is open to change and advertisers are making sure every pound ...
Nuts TV links with MiCard for interactive loyalty card offer
16 Sep 2008 | by Ben Bold
." The Nuts TV card will initially only be available to owners of Sky set-top boxes, and marks the first time ...
Omnicom ponders funding for customer publishing venture
02 Sep 2008 | by John Reynolds
and Cedar, is thought to be a strong candidate to become a long-term financial supporter of the business ...
MediaCom creates new ops board for direct marketing
15 Jul 2008 | by Tristan O'Carroll
for the first time at Direct MediaCom that will sit on the main MediaCom board, as it plans to increase billings
Redwood scoops Homebase mag
10 Jun 2008 | by Staff
The publisher is thought to have won a competitive pitch against five agencies including Publicis Blueprint, which had worked on the account since 2002. The loss is a blow to Publicis Blueprint, which has lost a number of key magazine accounts following the discovery of financial irregularities ...
FT kicks off subscriptions campaign
27 May 2008 | by Andrew McCormick
LONDON - The Financial Times is this week rolling out a direct and digital media campaign to drive...for annual subscriptions. Press inserts in weekly consumer titles, including The Economist, Time Out ...
Insiders' Guide - Zed Media print buying team
13 May 2008 | by Media Week
Eight. Six of us have been together for nearly three years, and those that have escaped the print buying team have moved within Zed Media, which has just featured in The Sunday Times' 100 Best Companies ... team? The right skills, attitude, enthusiasm and timing. With the emphasis on promoting within ...
Publicis Blueprint cuts jobs and drops titles in revamp
01 Apr 2008 | by John Reynolds
across the agency group. Financial troubles at Publicis Blueprint, doubts over the future of Frost ... to total 6m. The financial losses led to the departure of finance director Paul Jeal and the decision ...
BBC takes on brief for National Trust
05 Feb 2008 | by Fiona Ramsay
. Published three times a year, the first issue of Active is to be produced by BBC Customer Publishing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
