Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
their phone with the aim of reducing transaction time by around ten seconds. In March, BBDO created a ...
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Nissan pushes urban parking technology for Qashqai model
05 Dec 2011 | by Matthew Chapman
of the vehicle, which form a bird's eye view of the car displayed as a real-time image on a central console ...
How to join the social club
28 Nov 2011 | by Melanie May
, but the quantities of real-time data they generate are greater, more unstructured and less controlled than most ... design that will be used on its rental cars. 'Our customers spend most of their time online, which ... stalker by contacting them at inappropriate times with inappropriate messages.' Getting to grips ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
the opportunity, the medium will attract new brands. This is partly because times are tough and rate-cards soft ... . Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
Revolution Awards 2012 - deadline extended
15 Nov 2011 | by Staff
For 15 years, Revolution , the sister title of Marketing , has covered the very latest in developing innovative marketing strategies for a digital world. Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. From a first fledgling awards ...
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
the industry extra time to address the complexities of the new rules of obtaining consent for installing ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...
Christmas email volumes on rise, says DMA report
18 Oct 2011 | by Daniel Farey-Jones
ESP exceeded 100 million "for the first time in recent memory". Throughout the year most campaigns ... content and complex segmentation, most cited budget, resource/time and lack of data. Email budgets grew ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
14 Oct 2011 | by Daniel Farey-Jones
as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
