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Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

SAS moves into real-time bidding arena

claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ... to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Demand side platform Turn gears up UK operations

setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...

Sky moves Mellis to head database services arm

to confirm his start date. Mellis's appointment is with immediate effect and for the time being he ...

Emap picks data specialist as chief executive

magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Royal Mail claims more than 14m items sent with DM support service

in such a short space of time. "Royal Mail remains committed to developing services that support the role ... "smaller and more efficient over time". ...

Direct marketers launch Green Preference Service

Paul Anderson, chief executive of GPS and a former strategy director at Emailvision, said: "It's kind of atoning for our sins because we have sent a lot of direct mail in our time." The service ... companies communicate to them, while at the same time, it helps companies reduce costs and lower CO2 ...

LinkedIn value soars to more than 500 times earnings

LinkedIn, the social networking site for professionals, reached a valuation of $8.5bn, compared to its $15.4m earnings for 2010, on the first day of trading in its shares.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.