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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

definitely get customer service and happily deliver at a time and day to suit their customers ...

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

, but over time, diminishing returns set in. The first time you act on a new insight into pricing or promotions, the benefits can be big. As time goes on, though, the major new insights grow rarer ... has lost their job, to cash-rich professionals who have never had it so good in a time of low interest ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Halfords drops secret shoppers for customer feedback scheme

21 Dec 2011 | by Matthew Chapman

The retailer opted for its customer feedback technology, provided by Empathica, after trialling it at the same time as a secret shopper trial. Once it has drawn together enough feedback, it will build incentives into store managers' contracts in order to improve its customer service in line with its 'That ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ... of recent times, as the pair compete for advertising investment and consumers' attention. With Facebook accounting for an increasing amount of time spent by people on the web, Google is prioritising its social ...

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

.com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Editor's Comment: Waitrose seeks return on loyalty

25 Oct 2011 | by Noelle McElhatton

of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

in real-time, and location-based targeting. New companies are springing up in the space where data ... that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

for the first time. This is a key time for marketers to target these new students and generate long ... + are currently in full time education in Britain. Getting the branding right is key to appealing ... of the first year is a time when banks in particular intensively target students, knowing that many will need ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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