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Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

. I can t help feeling that client and agency should have spent much more time on generating a ...

We'll Call You - Virgin Media

capacity. I don't want to sign up and then every time my internet slows down or On Demand stops be told ... online or what time you access the internet. Mktg I watch films and stream music, so want to make sure the internet will work all the time. VM How many computers are there in your household? Mktg Three. VM ...

From DM Bulletin to Data and Direct Bulletin

in real-time, and location-based targeting. New companies are springing up in the space where data ... that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

BT rolls out messaging tool to increase sales conversions

three times better than target....impressive conversion rates and operational benefits such as reduced call-length times." ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Virgin Media hires Lloyds Banking Group marketer Michael Payne

Accenture, where he led the marketing and customer strategy group for its UK financial services practice ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Skype, the internet-based video phone, teleconferencing and messaging service, fetched more than four times the price tag analysts had expected . While the price is high, so are the potential rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.