01 May 2012
| by Kim Benjamin
Financial Services
Nectar
Philips Avent WDMP
Employee engagement
Benecol (Johnson ...
05 Apr 2012
| by David Benady
collection, Maurel says some governing bodies are using real-time data to build their popularity.
British ...
handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...
accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...
02 Feb 2012
| by Staff
remarketing programme
Financial Services
Capital One (Europe), aggregator exclusives ...
offline sales
Greenlight Marketing, launching a high street financial services brand
Lakestar Media ...
24 Jan 2012
| by Tash Whitmey, EHS 4D
- to ensure that it both inspires engaging creative work and enables real-time conversations with customers....if it is driven in real-time by data, and that can happen only if the data is there and 'knows who it is talking ...
, at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ...
free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...
23 Jan 2012
| by Daniel Farey-Jones
and creative successes, which Nick has overseen in his time at PHD."
Follow Daniel Farey-Jones on Twitter ...
12 Jan 2012
| by Mel Cruickshank
needs and circumstances in a timely way. I believe that this is just the start of a far more dynamic ...
is with you all the time and where your location is known when you're using it. The coincidence of these two things creates some fantastic opportunities for brands. Communicating at just the right time, with just ...
15 Dec 2011
of the Year three times in the past five years. That statistic is testament to a stable management team ...
more than 60,000 times on YouTube while more than 7,500 visited the website.
It was a very fine year ...
01 Dec 2011
| by Sara Kimberley
their phone with the aim of reducing transaction time by around ten seconds.
In March, BBDO created a ...
22 Nov 2011
| by Daniel Farey-Jones
setting up its own trading desk in the next couple of years.
Turn's DSP enables real-time bidding ...
of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...
15 Nov 2011
| by Staff
For 15 years, Revolution , the sister title of Marketing , has covered the very latest in developing innovative marketing strategies for a digital world.
Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. From a first fledgling awards ...