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Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

- to ensure that it both inspires engaging creative work and enables real-time conversations with customers....if it is driven in real-time by data, and that can happen only if the data is there and 'knows who it is talking ... , at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ... free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...

Nick Ellsom leaves PHD for OMG's Annalect

and creative successes, which Nick has overseen in his time at PHD." Follow Daniel Farey-Jones on Twitter ...

The Year Ahead For ... Direct Marketing

needs and circumstances in a timely way. I believe that this is just the start of a far more dynamic ... is with you all the time and where your location is known when you're using it. The coincidence of these two things creates some fantastic opportunities for brands. Communicating at just the right time, with just ...

Direct Agency of the Year: OgilvyOne

of the Year three times in the past five years. That statistic is testament to a stable management team ... more than 60,000 times on YouTube while more than 7,500 visited the website. It was a very fine year ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

their phone with the aim of reducing transaction time by around ten seconds. In March, BBDO created a ...

Demand side platform Turn gears up UK operations

setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...

Revolution Awards 2012 - deadline extended

For 15 years, Revolution , the sister title of Marketing , has covered the very latest in developing innovative marketing strategies for a digital world. Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. From a first fledgling awards ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.