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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

projects. This at a time when local authorities are slashing their archaeological services because ...

The Economist develops ad network Ideas People

part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... which specific sites they buy, and real-time bidding is not an option. Pere acknowledges the growing ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Direct marketing budgets revised down

Direct marketing budgets were revised down in the first quarter of 2012 for the first time since...in 2011 rose for the first time in four years, based on provisional data. Mel Cruickshank, chair ... to return to the market. It s particularly good news that actual spend was up for the first time in four ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

definitely get customer service and happily deliver at a time and day to suit their customers ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ... breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ...

Think BR: A left brain, right brain look at data in marketing

data can be highly effective and more important than the information itself. Real-time participation ... for nominees in real-time. And, globally, Footlocker created Sneakerpedia , a fan-driven database of every ...

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