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Unilever personal care brands sponsor British Lotus F1 Team

06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

in an effort to persuade them to keep their employees off the public transport system at bad times where ... was kicked out of office last time round by Johnson, and is now looking to return the favour. While ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

will have terrible financial consequences to UK plc." One of the DMA's concerns is that the current draft ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

- to ensure that it both inspires engaging creative work and enables real-time conversations with customers....if it is driven in real-time by data, and that can happen only if the data is there and 'knows who it is talking ... , at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ... free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...

Nick Ellsom leaves PHD for OMG's Annalect

23 Jan 2012 | by Daniel Farey-Jones

and creative successes, which Nick has overseen in his time at PHD." Follow Daniel Farey-Jones on Twitter ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

to a niche audience over time. Before the trend entered the mainstream, quick-thinking brands would ... cherry-pick an eclectic mix of styles and brands, are becoming the norm. At a time when, in the words ... their relationship with brands to be a two-way conversation. Consumer feedback is in real-time and, increasingly ...

Think BR: Lazy metrics

19 Jan 2012 | by Simon Steel

about, ROI is the one marketers come back to time and again. A typical approach to ROI is to measure ... monitoring. Metrics have to be calculated at the right time, and the right time may be not yet . Web analytics has given rise to a view that returns can be measured in real time or something approaching it ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

their watches, once a particular time period has expired. The 100,000 customers on the TAG Heuer database ...

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