bid to reflect the real time nature of the Huffington Post. The activity will be supported by using ...
There was a time when creatives hated everybody - account handlers and clients alike. Has that all...and would play Feelings ten times a night if that's what the half-drunk, boorish punters wanted. Jeff is a ... The account handler/creative relationship is nothing like as bad as the time when one of our noblest, quietest ... over time - in the 60s and 70s, there were leading creative talents who revelled in their working ...
as a viable financial model. But what's essential is the recognition that we need agreed outcomes ... on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... significantly more than the time-based fee equivalent. If we follow principles such as these, the effectiveness ...
It's almost obligatory to begin any article on Pearl and in leaner times, both would suffer ... from their new employers but have been given a promise of renewed financial backing. - As Jacob puts ... of investment." - Willis adds: "And it's timely because the medium is doing brilliantly in audience terms ...
a financial return for Mindshare and the initial client funder - making us a media agency ... , but this time it feels weird, a media agency selling creative works alongside the big boys such as Fremantle ... Factor, but given time we will. Over the next few years we would like to develop a drama series ...
, however. He comments: "At a time when the press sector is struggling financially, as audiences migrate ... time? A General Election is a defining point for newspapers because they do lead the debate for certain ...
-copied model. The scale, financial requirement and length of the US campaign is of a magnitude greater than ...
you'll need to do then is keep the account. Q: Our agency is having a tough time and we're being ... , or several at the bottom? A: Forget about top and bottom for the moment and apply the "About Bloody Time ... categories: either "How Could You??!!"; or "About Bloody Time!" Even the best-run company harbours people ...
WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Creatives joining strategic companies (Jim Thornton 32 mins to Naked), media men joining creative agencies (Enyi Nwosu to M C Saatchi), publishers joining full-service agencies ...
belief. Brand owners should spend more time engaging with digital consumers in their natural habitat ... solutions are not. Ninety-seven per cent of an agency's time is now spent not in the generation of ideas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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