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Top 30 regional advertising agencies 2010

Regional agencies suffer the extremes of economic climate change. In good times, their "one-stop shop" offer, which allows them to extract maximum revenues from limited amounts of business, serves them well. But these are not good times. John Oldfield, the IPA s director of regional affairs ...

Agency Performance League 2010: Creative agencies

Kingston Smith W1's latest annual survey on financial performance promises to be the final set.... Significant falls were reported by Tangible Financial, Story UK and Big Communications. St Luke ... losses, which looks unlikely to happen this time as agencies appear better prepared as balance sheets ... in salary between group-owned and independent agencies closed for the first time this year, with group ...

Agency Performance League 2010: Direct marketing and sales promotion

conditions experienced through 2009 mean that the all-time lows recorded in 1993 must be in some danger ...

Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?

of the year ahead is that it may be the precursor of better times. But nobody is holding their breath ... revenues were up more than 4 per cent year on year and January looks promising. At the same time ... guess is flat revenues with some categories (motors, financial and retail) investing more to offset ...

Media Forum: Can Channel 4 change?

funding drama across C4 and E4 from 2011. And about time too, the Big Brother critics argue ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.