Saatchi Bangkok staff face redundancy as P&G business moves to Singapore
20 Jan 2011 | by Kate Nicholson
earnings to US$3.08bn in its first financial quarter (2009/2010 figures). Campaign Asia-Pacific ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
bid to reflect the real time nature of the Huffington Post. The activity will be supported by using ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
by Starcom. The ad campaign uses time targeted, demographically targeted, geo-targeted, contextually ...
Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
Mustafa in the shower and talking to a camera, but this time addressing individual Twitter users famous ...
Mediasense hires first head of digital
09 Jun 2010 | by Mark Banham
performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus Japan game. The ad stars ex-footballers Ian Wright and Chris Kamara, who have both appeared in earlier ...
Creativity and the art of collaboration
30 Apr 2010
There was a time when creatives hated everybody - account handlers and clients alike. Has that all...and would play Feelings ten times a night if that's what the half-drunk, boorish punters wanted. Jeff is a ... The account handler/creative relationship is nothing like as bad as the time when one of our noblest, quietest ... over time - in the 60s and 70s, there were leading creative talents who revelled in their working ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
as a viable financial model. But what's essential is the recognition that we need agreed outcomes ... on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... significantly more than the time-based fee equivalent. If we follow principles such as these, the effectiveness ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
It's almost obligatory to begin any article on Pearl and in leaner times, both would suffer ... from their new employers but have been given a promise of renewed financial backing. - As Jacob puts ... of investment." - Willis adds: "And it's timely because the medium is doing brilliantly in audience terms ...
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
a financial return for Mindshare and the initial client funder - making us a media agency ... , but this time it feels weird, a media agency selling creative works alongside the big boys such as Fremantle ... Factor, but given time we will. Over the next few years we would like to develop a drama series ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
