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Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...

A Continuous Conversation

an interesting case study. If I am reading the Financial Times, it knows who I am and where I am. It allows me ... into your brand in the first place. It is a picture that brands have fondly imagined for a long time. Now ...

A beautiful collision

relationships and financial value between 2000 and 2010 was the strong use of technology in order to be more ... . The best thing about my phone is MBA pays for the data allowance. In five years' time I hope ...

Let's get serious

For those of us old enough to remember, there was a brief period of time before the mass uptake ... sitting, metaphorically speaking, alone at the bar until closing time. The following points show how a consumer relationship should be built over time by a careful brand, and it is within these stages ...

One customer's journey

, so it was the confirmation e-mail that saved me. The train company could have saved me time if its ... was pulling out of King's Cross, a little voice in my head reminded me: "Now would be a good time to book a ... desktop users. That is in 18 months' time. This is why I am telling everyone about our www ...

Shopping for brands

-edge promotions but, most of the time, their main opportunity is on-pack. Many brands have experimented with on ... initiatives will enable brands to deliver proper loyalty schemes for the first time, opening up a whole new ... . Apple could knock itself off the perch if it doesn't open up more to them. In five years' time ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ... inventing Twitter in 2006, Jack Dorsey has, in an incredibly short space of time, brought to the world ... , chairman and CEO of Viacom and Gerald Levin, CEO of AOL Time Warner. Follow Arif Durrani on Twitter ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

. The chart, produced in conjunction with Unruly , ranks ads according to the number of times they have been ... this week All time: 1,649,399 shares 2. Flash mob in the Copenhagen Metro by Makropol 43,769 shares this week All time: 53,366 shares ...

Jedi day: Top 10 shared Star Wars ads

with Unruly , which ranks ads according to the number of times they have been shared on Facebook, Twitter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.