to remove filtersMindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
chairman, said: "Countless agencies spend too much time and money making it on to shortlists without ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
Campaign 's Agency of the Year, with John Lewis landing the Advertiser of the Year accolade. By the time ... . When Stephen Woodford arrived (at roughly the same time that Murphy, Golding and Priest were hatching ...
Pitch update
24 May 2012
will have given them time to try to work out what the new government communications strategy meant for them ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
to enable the process to have been completed in time for the 2013 /2014 financial year. The review ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
Ogilvy acquires stake in Myanmar's leading agency
21 May 2012 | by Campaign Asia-Pacific
resources and sits at the crossroads between China, India and Southeast Asia. "In colonial times ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
C4's Benton heads Arena investment
17 May 2012 | by Nick Batten
for our clients." Benton said: "I'm delighted to be joining Arena Media at an exciting time. They have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
