Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... the year. At the time of the survey, which took place across the first quarter of 2012, some 67 ...
The Red Brick Road pulls out of £110 million Tesco pitch
27 Apr 2012 | by Ian Darby
, the agency s partner, said: "The time has come for us to take control of our destiny and focus on building a ...
Ogilvy & Mather captures TK Maxx digital advertising
26 Apr 2012 | by Sara Kimberley
fashion show Frock Me . The retailer also began engaging with mums online for the first time ...
Holland & Barrett kicks off £6 million creative contest
12 Apr 2012 | by Jeremy Lee
." This was the first time that the retailer had adopted a brand campaign, but the strategy and characters were swiftly ...
Tesco reviews £110m advertising account
11 Apr 2012 | by Anne Cassidy
part of our marketing work. During the time we have worked with The Red Brick Road, the way brands ... at the brand level at this time of great change for their business but obviously believe that we have all ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott Mead Vickers BBDO and based on several meal plans, around the promise it was possible to feed a family of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ...
Starbucks gets friendly with animated spot
13 Mar 2012 | by Daniel Farey-Jones
is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...
EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Using the tagline, "EBay: your shopping universe", ads will showcase the site as a one-stop-shop to find more than 30 million items for sale at any one time, and will run throughout March. EBay would ... peak-time viewing, launching with spots in 'Location, Location, Location' on Channel 4, 'The Mentalist ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
