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TV or not TV: Should challenger brands resist the lure of TV advertising?

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising....aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ... the effect of the spend. One cost-effective strategy is to choose the most relevant time of day to advertise and stick to that - promoting grocery products at breakfast time, for example. Sponsorship is another ...

Exploring licensing's new gaming frontier

by 'appointment to view' in a given location, whereas digital games are played any time, anywhere. This makes them ... , has been downloaded over 500m times. Talking Friends, which features characters such as Talking Tom, a cat that repeats what you say and laughs when tickled, has been downloaded to mobile phones 270m times ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

new technologies. Hugh Johnston, chief financial officer, said: "As we implement our strategic ...

Brand barometer: Social media performance of RBS

Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...

Diabetes UK appoints Louise Ansari as director of comms

to ensure that it gets proper attention as the most serious health challenge of our times. We look forward ...

Generation Y: Demanding diners who expect healthy eats and good value

, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... are likely to still be living at home, starting work or getting part time jobs, and therefore have some ... people want to see the financial benefits of being involved with eating out brands in social media ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

in conjunction with Unruly , ranks ads according to the number of times they have been shared on Facebook ... time: 444,358 shares 2. M M 'sexy and I know it' by BBDO New York 298,932 shares this week All time: 366,591 shares ...

Think BR: The value of biometrics

have known for some time that it is dangerous to rely wholly on what people can, through ...

City & Corporate: 'Mega-deals' lead to listings market lift

Financial are also set to scoop bumper project fees, working for Glencore and Xstrata respectively ...

Media Bitch's Diary 9 February

director Dan Clays . A good time was had by all and the Champagne flowed, and Bitch is sure ...

 

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