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RBS Insurance division to rebrand as Direct Line Group

09 Feb 2012 | by Alex Brownsell

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website. The category of item the ad is promoting (such as song, product or travel service ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

my socks off. But the brand needs its own campaign sharpish. Time for a coffee at McDonald's (1 ... Mean Fighting Machine Young's . Jamie bloody Oliver. The first time I ever clamped eyes on him ...

Tulchan Communications hires Investec analyst Katharine Wynne

09 Feb 2012 | by Alec Mattinson

deep knowledge of the workings of equity markets. Her skills will complement our focus on financial ...

Groupon reins in marketing spend as it reports loss of $42.7m

09 Feb 2012 | by Sarah Shearman

and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year....in the US since Google in 2004, which at the time was valued at nearly $13bn ( 8.2bn). According ...

Leo Burnett promotes Hedger to UK group MD

09 Feb 2012 | by Sara Kimberley

manager. Conversations will be brought into one place, so it's an exciting time." Lawson, who ...

VCCP named most 'in-demand' shop

09 Feb 2012 | by Jeremy Lee

times, winning all five of the pitches it competed in. Albion had five new-business opportunities ...

FSCS calls pitch for comms planning

09 Feb 2012 | by Katherine Levy

The Financial Services Compensation Scheme is looking for an agency to handle its communications

Admedia's managing director Adam Mills departs

09 Feb 2012 | by Maisie McCabe

It is believed Mills departed Admedia on Monday this week, following differences over the future direction of the business. Mills has been the managing director at Admedia since May 2009, during which time the company has expanded its portfolio with contract wins such as the motorway service station ...

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